Company Profile

Founded in 1961, ERC GROUP is one of Europe's longest established independent market research organisations. Based in the UK, the company publishes a number of in-depth multi-client reports on various consumer and industrial markets around the world, including China, Pacific Rim, Latin America, Middle East & North Africa, USA, Japan and Europe, as well as offering specialist ad hoc research through its consultancy division.

ERC is committed to providing top-level decision makers with a broad-based and highly intensive market research service, whilst setting new standards in worldwide market and competitor analysis.

Multi-Client Research

ERC's multi-client research programme offers companies a complete portfolio of market reports spanning over 100 countries within core areas of research :

Food - Drinks - Tobacco - Ophthalmics - Personal Products
Electrical and Industrial - Household Goods.

Our studies are designed to help organisations not only to obtain highly detailed and objective analysis of market size and development, but also to gain insight into new regional markets, identify fresh market potential and opportunities, monitor growth areas and sector dynamics and to ascertain market directions.

Analysis & Interpretation of Data

Over the years we have extended and refined our research techniques, so that the combination of sources used for each report is a unique blend of information derived from original market data gathered by analysts - using extensive manufacturer and trade interviews - consultation with official trade and government statistical offices, various published sources and ERC's own library of research information, including on-line databases.

International Research Sources

In addition, ERC works in conjunction with research associations in various regions around the world, including Eastern Europe, Latin America, Pacific Rim, China and India. Close collaboration with indigenous research organisations enables ERC to offer clients a unique insight into the market peculiarities of each region.

Both ERC's analysts and its editors are thoroughly experienced within their research areas, coming from a wide variety of fmcg and other consumer market backgrounds. Their knowledge and expertise of specific market sectors, industry developments and market research methods, coupled with a complete understanding of international trade, ensures that clients benefit completely from ERC's high standards of research methodology and business intelligence.

Publications

ERC's publications division produces three key journals - Food File, Confectionery File and Tobacco Business for organisations stipulating up-to-the-minute industry and market news on a fortnightly/ monthly basis. These contain a mixture of market, product and corporate data to keep businesses informed about current developments and events within their industry. Designed to supplement and enhance market awareness, these publications provide a constant flow of new information on a worldwide scale.