Consultancy

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ERC's consultancy division has been created to undertake customised ad hoc projects for individual clients, especially those requiring data on specific markets, market niches or countries not included in our multi-client reports. The division conducts a wide variety of business development and expansion projects and thus offers a service which, whilst retaining its core market research background, has much in common with traditional management and marketing consultancies.

Typical areas covered include :

Market Analysis

Niche or other sectors not covered in detail or excluded from multi-client reports, including :

• Market size, segmentation and shares

• Import, export and production data

• Manufacturer profiles

• Market trends and forecasts

• New product development

• Product Positioning

• Advertising

• Distribution

Corporate Profiles

Typical client requirements are for in-depth studies of either their key customers or major competitors. Although the precise details of any profiling exercise are tailor-made for each individual client, studies tend to comprise information such as :

• Financial data

• New product developments

• Production facilities

• Marketing strategy and analysis

Search and Appraisal

Many clients wish to examine the various market entry strategies on offer without revealing their identity. We are often asked not only to advise on strategy, but also to carry out thorough examinations of potential joint venture/distribution partners and acquisition targets.

Technology

When examining new business opportunities, many ERC Consultancy clients require information on areas such as raw materials suppliers, packaging, production technology and ingredients. Projects of this nature have been conducted, both in conjunction with market studies and on a stand-alone basis.